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Words are the most powerful business tool, because no deal is done without them.

They should tell your business story in a way that’s both compelling and easily understood.
They must draw the reader in, no matter what your business or its target audience.
They must tell your story simply, clearly, quickly and effectively, with no trace of ambiguity.
They must be free from jargon, devoid of management-speak and steer clear of cliche.
They must respect, though not be a slave to, the rules of grammar.
They must be spelled correctly and punctuated properly.

Words matter. I’ve been a professional words man for 40 years, and writing copy thrills me as much today as it ever did.

I’ve written for national, local and regional media; I’ve written for Chief Executives; I’ve advised authors and written for charities. I’ve written news, features, brochures, leaflets, media releases and advertising.

Now I’m available to write for you.